CTRL

CTRL

Nalini "Nella" Awasthi and Joe Mascarenhas are a popular social media influencer couple who make comedy skits and vlog their lives online. While livestreaming on the fifth anniversary of the launch of their channel NJoy, Nella is shocked to find Joe kissing another woman at a restaurant. Her livestream quickly becomes viral, and she angrily breaks up with Joe. Scrolling through her profile, Nella discovers and decides to use the new Artificial Intelligence application CTRL, which provides her with a personalized AI assistant. She names her assistant Allen and instructs him to remove Joe from all her digital records, including photos, videos and files. Allen persuades Nella to revive her channel on her own and guides her in her internet comeback, causing her to regain popularity. However, unbeknownst to her, the app secretly accesses her screen when she is not looking, alongside deleting Joe from her digital past. One night, a distressed Joe arrives at Nella's new apartment, wanting to speak to her urgently. She declines and sends him away while he texts her to meet him at a ferry. Before Nella can see the text, Allen replies, agreeing to visit him, and deletes their chat. A few days later, Nella receives a call from her friend Bina, who claims Joe has gone missing. Worried, Nella tries to find clues about his whereabouts by digging into his social media accounts and contacting his friends.

Director

Vikramaditya Motwane

Release

4 Oct 2024

Run time

99 min

Language

Hindi